FILM INDUSTRY LEARNER RESPONSE
Your learner response is as follows:
Create a new blog post called 'Film Industry assessment learner response' and complete the following tasks:
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW: good, full answer for question 1 = full marks
EBI: need development and question 3 has inaccuracies
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _/3; _/6; _/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.
3/3 5/6 4/9
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.
3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.
Premieres and director/star interviews generate media coverage from newspapers, magazines and online publications that generate interest and awareness of the film’s release.
Blinded By The Light generated great excitement at the Sundance Film Festival which resulted in an all-night auction that saw New Line Cinema pay $15m to distribute the film. However, Unfortunately, despite good reviews and positive word-of-mouth from audiences and online (rated 89% on Rotten Tomatoes) it only pulled in $18m at the box office, barely covering the production budget and nowhere near covering marketing costs therefore making it a risky business. This is also due to competitors entering the market as the film 'YESTERDAY' was released in the same month as BBTL. It also followed the same narrative as blinded by the light which made it difficult for bbtl to differentiate themselves.
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