Music video introduction
1) What is the purpose of a music video?
A music video, sometimes abbreviated to M/V, is a video that integrates a song or an album with imagery that is produced for promotional reasons. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings.
2) How has the digital age changed the production and distribution of music videos?
The digital age has allowed music videos to be released inexpensively and quicker.
3) Which three major record labels are behind VEVO? What is VEVO and why was it created?
Universal music group
Sony music
Warner music group
Created to connect an ever growing audience to high quality music videos.
4) What are the key conventions of a music video?
Dancing/ movement
Actors
Sound
Post productions- visual effects
Archived footage
Star
Props linked to the sub genre
5) How can narrative be used in music video? Give an example of a music video that uses a narrative.
Narrative can be used to tell a stormy and convey a message for example the music video for “all the stars” by Kendrick Lamar and SZA uses narrative elements to explore themes of African heritage and identity. The video features the artists in a fantastical world inspired by African culture, weaving together imagery that explores the beauty and complexity of the African diaspora.
Narrative can be used to tell a stormy and convey a message for example the music video for “all the stars” by Kendrick Lamar and SZA uses narrative elements to explore themes of African heritage and identity. The video features the artists in a fantastical world inspired by African culture, weaving together imagery that explores the beauty and complexity of the African diaspora.
6) What examples are provided in the factsheet for intertextuality in music videos?
7) Why do audiences enjoy intertextual references in media products?
Allows them to make connections between different works and deepen their understanding of the media they consume.
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
8) Read the music video example analysis on page 3 of the factsheet. Select a music video of your own choice for each of the following headings and explain how each one links to the heading:
- Conventions (movement/narrative/artist)
- Intertextuality
- Representation
- Audience
It uses a narrative structure to tell a story that complemented the lyrics of the song. The video features ice cube cruising through the streets of Los Angeles, reflecting on a perfect day and the joys of life in the city. This narrative approach to music videos became a staple of hip hop videos in 1990 and beyond, allowing artists to use the visual medium to tell stories and explore themes in new ways. The videos use of iconic imagery and cultural references helped to establish a visual language for hip hop that would be used in countless videos to come.
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